Events and entertainment / Search visibility snapshot
Big Top Entertainment: keyword research for Australian event discovery
Keyword research and content-planning support for Big Top Entertainment in 2015, focused on the searches people make when choosing shows and entertainment for Australian events.
Explore the project- Project period
- 2015
- Industry
- Events and entertainment
- Market
- Australia
- Project focus
- Keyword research · Content planning
Search visibility snapshot
A closer look at the numbers.
- Estimated monthly organic trafficTool estimate
- 0
Semrush’s Australia database estimate for the latest returned month.
August 2026 snapshot
Semrush estimate - Ranking keywordsTool estimate
- 13
Keywords recorded in the provider’s regional search database.
August 2026 snapshot
Semrush estimate - Keywords in the top 10Tool estimate
- 1
0 in positions 1–3 and 1 in positions 4–10.
August 2026 snapshot
Semrush estimate
Event searches begin with a specific need
People looking for entertainment may start with the kind of show, the event they are organizing or a name they already recognize. Big Top Entertainment’s website presents separate shows and entertainment pages, making that distinction useful to its search strategy. The challenge is helping an organizer reach suitable information quickly, while giving broader research queries an appropriate introduction to the available offering.
Source: Big Top Entertainment project history · Big Top Entertainment: pages appearing in search
Research came before implementation
In 2015, we worked with Lana Thomas on keyword research for Big Top Entertainment. The brief focused on search opportunities in the Australian event and entertainment market and on using those insights to inform content planning. Research provided a starting point for deciding which themes deserved dedicated content and how the available entertainment could be described in the audience’s language.
Current rankings show a small search footprint
Semrush’s August 2026 Australia snapshot records 13 ranking keywords and zero estimated organic traffic. One keyword sits in the top ten. The current sample includes ‘circus big top’ at position eight on the About page, alongside the homepage, shows, entertainment and videos pages. Traffic was estimated at nine in August 2025 and peaked at 24 in November within the most recent twelve-month period. The small footprint makes specific, relevant event searches a useful starting point for further investigation.
Source: Big Top Entertainment: monthly search history · Big Top Entertainment: pages appearing in search · Big Top Entertainment: search terms
A renewed plan should reflect today’s offering
A future phase could confirm the current shows, audience and service areas, then organize pages around the event intentions that matter most to the business. Enquiry tracking would help distinguish useful organiser interest from general entertainment browsing. Before making recommendations, the site’s present availability and page structure should also be reviewed. A focused enquiry journey would then help organizers move from a suitable show or service to a practical conversation.
Source: Big Top Entertainment: pages appearing in search · Big Top Entertainment project history
The work in focus.
Keyword research and content-planning support delivered with Lana Thomas.
Keyword research
Identifying relevant search terms for the Australian event and entertainment market.
Content planning
Search insights intended to guide more targeted content and discovery.
Pages appearing in search.
Homepage (opens in a new tab)
1 ranking keywords appear for this page in the current Australia sample.
0 estimated organic traffic · Tool estimate
Current provider snapshot retrieved 2026-09-10 · Big Top Entertainment: pages appearing in search
Shows (opens in a new tab)
3 ranking keywords appear for this page in the current Australia sample.
0 estimated organic traffic · Tool estimate
Current provider snapshot retrieved 2026-09-10 · Big Top Entertainment: pages appearing in search
Entertainment (opens in a new tab)
3 ranking keywords appear for this page in the current Australia sample.
0 estimated organic traffic · Tool estimate
Current provider snapshot retrieved 2026-09-10 · Big Top Entertainment: pages appearing in search
About (opens in a new tab)
2 ranking keywords appear for this page in the current Australia sample.
0 estimated organic traffic · Tool estimate
Current provider snapshot retrieved 2026-09-10 · Big Top Entertainment: pages appearing in search
Videos (opens in a new tab)
3 ranking keywords appear for this page in the current Australia sample.
0 estimated organic traffic · Tool estimate
Current provider snapshot retrieved 2026-09-10 · Big Top Entertainment: pages appearing in search
THE SUPPORTING DETAIL
See the evidence.
SEARCH VISIBILITY OVER TIME
Estimated organic traffic.
July 2022–August 2026 · Australia database
View all 50 monthly observations
| Month | Estimated organic traffic | Organic keywords |
|---|---|---|
| Jul 2022 | 0 | 8 |
| Aug 2022 | 0 | 7 |
| Sep 2022 | 1 | 15 |
| Oct 2022 | 4 | 15 |
| Nov 2022 | 26 | 16 |
| Dec 2022 | 33 | 11 |
| Jan 2023 | 33 | 11 |
| Feb 2023 | 32 | 9 |
| Mar 2023 | 32 | 10 |
| Apr 2023 | 14 | 11 |
| May 2023 | 37 | 13 |
| Jun 2023 | 35 | 18 |
| Jul 2023 | 37 | 16 |
| Aug 2023 | 37 | 15 |
| Sep 2023 | 34 | 17 |
| Oct 2023 | 35 | 16 |
| Nov 2023 | 26 | 18 |
| Dec 2023 | 26 | 17 |
| Jan 2024 | 27 | 18 |
| Feb 2024 | 1 | 15 |
| Mar 2024 | 3 | 16 |
| Apr 2024 | 2 | 18 |
| May 2024 | 2 | 16 |
| Jun 2024 | 11 | 32 |
| Jul 2024 | 24 | 26 |
| Aug 2024 | 10 | 26 |
| Sep 2024 | 17 | 25 |
| Oct 2024 | 5 | 21 |
| Nov 2024 | 9 | 19 |
| Dec 2024 | 30 | 28 |
| Jan 2025 | 41 | 33 |
| Feb 2025 | 35 | 29 |
| Mar 2025 | 15 | 22 |
| Apr 2025 | 7 | 27 |
| May 2025 | 69 | 27 |
| Jun 2025 | 17 | 32 |
| Jul 2025 | 75 | 27 |
| Aug 2025 | 9 | 20 |
| Sep 2025 | 24 | 16 |
| Oct 2025 | 24 | 16 |
| Nov 2025 | 24 | 18 |
| Dec 2025 | 22 | 19 |
| Jan 2026 | 5 | 14 |
| Feb 2026 | 14 | 12 |
| Mar 2026 | 11 | 10 |
| Apr 2026 | 4 | 11 |
| May 2026 | 4 | 12 |
| Jun 2026 | 2 | 11 |
| Jul 2026 | 1 | 10 |
| Aug 2026 | 0 | 13 |
Project record
Big Top Entertainment project history
The engagement and scope are drawn from our preserved client project history.
View the sourceClient website
Big Top Entertainment website
Semrush estimate
Big Top Entertainment: monthly search history
July 2022–August 2026 · Database: Australia · Captured: 2026-09-10
Semrush estimates organic search traffic and ranking coverage for the selected regional database. The figures are not measured Analytics visits, enquiries or revenue.
The chart shows the full returned history. Engagement dates and changes in later site ownership or marketing can differ from this reporting window.
Semrush estimate
Big Top Entertainment: pages appearing in search
Current provider snapshot retrieved 2026-09-10 · Database: Australia · Captured: 2026-09-10
Semrush estimates organic search traffic and ranking coverage for the selected regional database. The figures are not measured Analytics visits, enquiries or revenue.
The provider’s current page sample may have a different update date from its monthly history.
Semrush estimate
Big Top Entertainment: search terms
Current provider snapshot retrieved 2026-09-10 · Database: Australia · Captured: 2026-09-10
Semrush estimates organic search traffic and ranking coverage for the selected regional database. The figures are not measured Analytics visits, enquiries or revenue.
Individual keyword observations range from 2026-07-29 to 2026-08-29.
YOUR NEXT PROJECT
Match event searches to your strongest offering.
Discuss the audiences, services and booking intentions that should shape your entertainment website’s SEO plan.
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