SEO for businesses that want leads, not just traffic.
Get More Business From The Right Searches.
SEO, GEO and website strategy for businesses that want to rank in Google, appear in AI answers and turn visibility into qualified enquiries. We connect search demand, expert-led content, technical SEO and conversion-focused website structure so the right people find, trust and choose you.
Selected case studies
View all case studiesMileage exchange
10.1K Google Search clicks.
Search Console snapshot · 2.35M impressions
Cash For My Miles
Airline miles and points service
Search Console evidence · clicks and impressions
Netherlands · 2025
15.4K Google Search clicks.
2025 Search Console snapshot · 1.75M impressions
Luminize
Luminize client project
Search Console evidence · clicks and impressions
Legal services
284.9% more visits from Google search.
JG Criminal Law
Criminal defence practice
Visits from Google search
A CLIENT’S PERSPECTIVE
“Getting you actual leads and not just traffic.”
David P. · SEO and WordPress Read the full review
Trusted By
A selection of businesses we’ve worked with
Selected client websites and case studies
CASE STUDIES
Real clients. Measurable progress.
Search growth and form activity across different businesses. Explore the results and the reports behind them.
Cash For My Miles
10.1K Google Search clicks
A Search Console snapshot records 10.1K clicks and 2.35M impressions for this mileage service.
Search Console snapshot
Google Search Console
Luminize
15.4K Google Search clicks
A 2025 Search Console snapshot for Luminize shows 15.4K clicks and 1.75M impressions.
2025 Search Console snapshot
Google Search Console
JG Criminal Law
285% more visits from Google search
Visits from Google search grew from 1,172 to 4,511 for this criminal defence practice.
1 June–31 August 2026
Compared with 1 March–31 May 2026
Google Analytics 4 · recorded visits and actions
Epic King Comics
31.48% more visits from Google search
A specialist comic retailer reached 1,445 visits from Google search, up from 1,099.
1 June–31 August 2026
Compared with 1 March–31 May 2026
Google Analytics 4 · recorded visits and actions
No Leak Gutters
10 form submissions linked to Google search
Google search was linked to 10 of the 16 form submissions recorded across all channels.
1 June–31 August 2026
Google Analytics 4 · recorded visits and actions
Why SEO stalls
SEO works when every important page has a clear purpose.
SEO stalls when a website reflects how the business talks, not how customers search. Valuable services target the wrong terms, multiple pages compete for the same intent, and technical issues weaken their visibility. We align the right keyword, content and purpose with one strong page, supported by clear structure, internal links and a technically sound foundation.
The route that stalls · Assumption-led
StrategyStructure the site first
Organise pages around internal services and assumptions.
The route that grows · Search-led
StrategyResearch demand first
Build the structure around what customers actually search for.
The route that stalls · Assumption-led
KeywordsGuess the keywords
Use familiar terms without checking demand or intent.
The route that grows · Search-led
KeywordsSelect the right keywords
Match commercial relevance, search intent and realistic opportunity.
The route that stalls · Assumption-led
ArchitectureCreate more pages
Publish overlapping pages that compete for the same search.
The route that grows · Search-led
ArchitectureMap one purpose per page
Give each valuable search intent one clear destination.
The route that stalls · Assumption-led
ContentAdd general content
Explain the business without answering the searcher's decision.
The route that grows · Search-led
ContentCreate useful content
Answer real questions, remove doubt and support the next step.
The route that stalls · Assumption-led
TechnicalFix SEO later
Treat technical problems as a separate task after launch.
The route that grows · Search-led
TechnicalBuild SEO into the foundation
Make crawling, speed, schema and internal links part of the system.
The route that stalls · Assumption-led
MeasurementMeasure visibility
Celebrate impressions and rankings without business context.
The route that grows · Search-led
MeasurementMeasure growth
Connect qualified visibility to enquiries, leads and revenue.
LESSONS FROM OUR CLIENT WORK
The publishing calendar comes last.
First decide who the page serves, what question it answers and where it leads. Then map the topic, write the brief and set the date.
See a keyword-planning projectOne search intent needs one primary page.
Map each important search to the page that should answer it before you write. This keeps related pages from competing and gives every piece of content a useful next step.
Technical SEO travels with every redesign.
Check URLs, redirects, internal links and indexability before a new site goes live. A rebuild can look better and still erase the visibility that brought customers in.
These lessons come from patterns we see across content plans, keyword maps and website rebuilds.
WHAT WE CONNECT
From search to enquiries, one connected system.
More traffic helps only when the right page answers the right question. We connect search, website experience and campaigns to the action you want next.
GET FOUND
Bring the right people to the right page.
Study what people want, plan the content and fix the technical basics so the right people can find you.
Best when visibility is not turning into relevant enquiries.
Explore SEO strategyIMPROVE THE WEBSITE
Help visitors understand what to do next.
Clarify the offer, structure the journey and remove friction from important pages.
Best when visitors arrive but do not take the next step.
Explore website developmentUSE PAID ADS
Reach people who are ready to act.
Use paid search and social ads when a focused offer needs attention from people likely to buy.
Best when you need to test demand or support a timely campaign.
Explore paid campaignsMEASURE WHAT MATTERS
Use proof for the next decision.
Connect search visibility, visits, forms and calls so effort follows the pages and campaigns that matter.
Best when reports show activity but not business progress.
Discuss what to measureDISCUSS YOUR PROJECT
Tell us what you have in mind.
Tell us about your business, the support you need and what you want to achieve. We’ll use these details to understand your project.
What happens next?
We’ll review your enquiry and reply with next steps. Any proposed work, scope and fees will be agreed with you before we begin.
Need a new website? Tell us about your project.
Tell us about your project
All fields are required. Use an email address where we can reply.
Prefer email? info@serankpro.com
WHY CLIENTS CALL US
Experienced SEO strategy from search to enquiry.
We connect search strategy, website structure and campaigns. Each improvement has one job: help the right people find you, understand your offer or take the next step.
- Research before publishing.Find what your customers search for before creating content.
- Give each page one job.Match one main search need to the page that should answer it.
- Protect the foundations.Keep rankings and enquiry paths in view when the website changes.
HOW WE WORK
How we turn searches into enquiries.
We find what customers need, plan the right pages, improve the website and track enquiries.
Find the opportunity
Study customers, searches and competitors before choosing priorities.
A list of prioritiesGive each page a job
Match one clear topic and next step to each important page.
A clear page planFix and publish
Improve content, website issues, redirects, speed and user experience.
An improved websiteMeasure enquiries
Track useful visits, forms, calls and the next business action.
A progress reportSTART WITH THE PROBLEM
Which problem sounds familiar?
Choose the situation that fits. We will show the evidence, page plan and next action that fit.
BROWSE BY MARKET
Your market has a search route.
Choose an industry to see relevant client examples, service pages and the problems we solve.
FOUNDER-LED SEO
One strategist. One accountable direction.
I’m Bhupinder Thakur, founder and owner of SE Rank Pro.
I lead the research, keyword strategy and growth plan for every project. I stay close to the implementation too: page structure, technical fixes and measurement. That keeps the work tied to the result you care about.
CLIENT RESULTS
Client results
Clients come to us for a clear plan, hands-on work and progress they can see.
Client review excerptGetting you actual leads and not just traffic.
Read the full review
I have worked with Bhupinder for many years, he is talented at finding optimal keywords to target. And is able to get solid results that help you rank highly for relevent keywords. Getting you actual leads and not just traffic.
Client review excerptOur website saw measurable SEO traffic in only two weeks and continues to incrementally climb.
Read the full review
Thank you Bhupinder for getting us off the ground! As a startup company, every dollar counts. We took a chance on Bhupinder based on his quick response and direct answers to our questions. We were not disappointed. Our website saw measurable SEO traffic in only two weeks and continues to incrementally climb. He was instrumental in setting up a few hundred backlinks, writing blogs, helping us fix our website and farming marketing leads. He does it all! He also has a work ethic not found often this day and age. I highly recommend him if he's available. We will rehire him for phase two.
More client feedback · 7 reviews
Egli S.
SEO and WordPress Support
Client review excerptHe is definitely recommended!
Aaron D.
SEO and WordPress Support
Client review excerptHis proactive communication and thorough reporting keep us informed about the progress of our SEO campaigns.
Read the longer excerpt
I am writing to share my experience working with Bhupinder on our SEO efforts. Bhupinder has a solid understanding of SEO strategies and has helped improve our website's visibility and search engine rankings. Bhupinder's approach is methodical and data-driven. He takes the time to understand the needs of our business and tailors his SEO strategies accordingly. His attention to detail and ability to identify and address potential issues have been beneficial. Since working with Bhupinder, we have seen an increase in organic traffic and improved keyword rankings. His proactive communication and thorough reporting keep us informed about the progress of our SEO campaigns. I recommend Bhupinder for any business looking to enhance their SEO performance.
Brendon Sinclair
Ongoing Content Writer
Excellent freelancer. Great communication, receptive to direction and feedback, and high- quality work produced. As an Ad Agency in Australia, we need high quality work produced quickly. Bhupinder delivered this and more. Highly recommended. Thanks Bhupinder!
Aaron S.
SEO and WordPress
Bhupinder was a great individual to work with and I would work with him again. I wish him all the best for the future, there is always the chance that I get more work like this and re- engage.
John Grannis
E-commerce Marketing Specialist
Bhupinder is a pleasure to work with and did a great job improving our rankings and increasing both visibility and traffic. Highly recommended!
Cory Bray
On Page SEO Technician
Client review excerptMy phone has been ringing off the hook! Slight exaggeration, but after working with Raman for a very short time period, my niche business had rocketed in Google rankings...
Read the full review
My phone has been ringing off the hook! Slight exaggeration, but after working with Raman for a very short time period, my niche business had rocketed in Google rankings... I HIGHLY recommend working with him, or NOT working with him so he is always available to help me and my businesses, hahaha! -- Seriously though -- 5 Star Experience all the way!
Shawn Dunn
SEO Specialist
Raman did an excellent job as our SEO specialist, delivering impressive results that boosted our online presence. He was great with communication, always met deadlines, and provided high-quality deliverables. We highly recommend him and would gladly work with him again!
Explore our team’s public work history and feedback:
Bhupinder on UpworkRaman on UpworkSE Rank Pro on Upwork
FAQ / BEFORE YOU START
Questions before you start?
01. What happens after I send an enquiry?
Start with the contact form and tell us what you are trying to improve. We review the details, clarify the scope if needed, then reply with useful next steps before arranging any call or work. Send a project enquiry.
02. Do I need SEO, a new website, or both?
Some businesses need search strategy, some need a stronger website, and some need both. We look at demand, keyword research, page roles, technical foundations and conversion paths before recommending a route. Compare services.
03. When should PPC be used?
PPC is useful when you have a clear offer, audience, budget, competition and a landing page ready to convert high-intent demand. We use campaign reporting to show which clicks become meaningful actions. Explore PPC services.
04. What can you improve on an existing website?
We can improve an existing website or plan a new one around your audience, structure, content and technical requirements. The right scope depends on the pages, features and business goals you share with us. Explore website development.
05. How do you measure progress?
We measure progress through the signals that matter to the project: relevant visibility, useful visits, form submissions, calls and the next business action. Reporting helps decide what to improve next. Explore SEO services.