Selected case studies
View all case studiesMileage exchange
10.1K Google Search clicks.
Search Console snapshot · 2.35M impressions
Cash For My Miles
Airline miles and points service
Search Console evidence · clicks and impressions

Netherlands · 2025
15.4K Google Search clicks.
2025 Search Console snapshot · 1.75M impressions
Luminize
Luminize client project
Search Console evidence · clicks and impressions

Legal services
284.9% more visits from Google search.
JG Criminal Law
Criminal defence practice
Visits from Google search
CASE STUDIES
Real clients. Measurable progress.
Search growth and form activity across different businesses. Explore the results and the reports behind them.

Cash For My Miles
10.1K Google Search clicks
A Search Console snapshot records 10.1K clicks and 2.35M impressions for this mileage service.
Search Console snapshot
Google Search Console

Luminize
15.4K Google Search clicks
A 2025 Search Console snapshot for Luminize shows 15.4K clicks and 1.75M impressions.
2025 Search Console snapshot
Google Search Console

JG Criminal Law
285% more visits from Google search
Visits from Google search grew from 1,172 to 4,511 for this criminal defence practice.
1 June–31 August 2026
Compared with 1 March–31 May 2026
Google Analytics 4 · recorded visits and actions

Epic King Comics
31.48% more visits from Google search
A specialist comic retailer reached 1,445 visits from Google search, up from 1,099.
1 June–31 August 2026
Compared with 1 March–31 May 2026
Google Analytics 4 · recorded visits and actions

No Leak Gutters
10 form submissions linked to Google search
Google search was linked to 10 of the 16 form submissions recorded across all channels.
1 June–31 August 2026
Google Analytics 4 · recorded visits and actions
WHY SEO STALLS
SEO works when every important page has a clear purpose.
Most sites do not need more articles. They need a clear path from what people search for to the right page, a technically sound website and an easy next step.
Tell us where growth is getting stuckContent mistake
Publishing without understanding demand
You publish articles that do not answer customer questions. You add pages without adding useful demand.
Planning mistake
Publishing before planning
A full calendar can still miss the questions, markets and next steps that matter.
Keyword mistake
Making every page chase one keyword
When several pages target the same search, they can compete with one another. The best page may lose out.
Technical mistake
Redesigning without search safeguards
Lost URLs, broken redirects and pages Google cannot find can erase hard-won visibility.
Research first
Start with demand and intent
Study customer questions, search results and the pages winning in your niche. Tools provide data; an expert turns it into a plan.
Map the site
Give every URL one clear job
Match keywords to pages, separate what people want and connect helpful content to service pages.
Protect the foundations
Make key pages easy to find and understand
Fix page content, redirects, preferred page versions, links between pages, speed and the technical basics.
Measure the outcome
Improve the pages that create enquiries
Connect search visibility and visits to form submissions, calls and the next useful business action.
LESSONS FROM OUR CLIENT WORK
The publishing calendar comes last.
First decide who the page serves, what question it answers and where it leads. Then map the topic, write the brief and set the date.
See a keyword-planning projectOne search intent needs one primary page.
Map each important search to the page that should answer it before you write. This keeps related pages from competing and gives every piece of content a useful next step.
Technical SEO travels with every redesign.
Check URLs, redirects, internal links and indexability before a new site goes live. A rebuild can look better and still erase the visibility that brought customers in.
These lessons come from patterns we see across content plans, keyword maps and website rebuilds.
DISCUSS YOUR PROJECT
Tell us what you have in mind.
Tell us about your business, the support you need and what you want to achieve. We’ll use these details to understand your project.
What happens next?
We’ll review your enquiry and reply with next steps. Any proposed work, scope and fees will be agreed with you before we begin.
Need a new website? Tell us about your project.








