Beauty and grooming / Search visibility snapshot
KOH-I-NOOR Beauty: a historical SEO project for premium grooming products
Keyword optimization, on-page SEO and content strategy for KOH-I-NOOR Beauty’s grooming product line in 2016. The work focused on product relevance and useful organic discovery.
Explore the project- Project period
- 2016
- Industry
- Beauty and grooming
- Market
- United States
- Project focus
- Keyword optimization · On-page SEO · Content strategy
Search visibility snapshot
A closer look at the numbers.
- Estimated monthly organic trafficTool estimate
- 7
Semrush’s United States database estimate for the latest returned month.
August 2026 snapshot
Semrush estimate - Ranking keywordsTool estimate
- 40
Keywords recorded in the provider’s regional search database.
August 2026 snapshot
Semrush estimate - Keywords in the top 10Tool estimate
- 2
1 in positions 1–3 and 1 in positions 4–10.
August 2026 snapshot
Semrush estimate
Product relevance was the starting point
The KOH-I-NOOR Beauty engagement concerned a premium grooming product line. In this kind of retail project, searchers may arrive with a brand name, a product category or a particular buying requirement. The website needs to make those distinctions clear, so shoppers can reach useful product information without unnecessary detours. Relevant content and a coherent catalogue provide the foundation for that search journey.
Our documented 2016 contribution
We worked with Kendra Kerr in 2016 on keyword optimization, on-page SEO and content strategy. The aim was to improve the brand’s search visibility and organic relevance. The brief centred on the grooming range, connecting its product offering with the language prospective shoppers used in search.
A current snapshot that needs careful interpretation
Semrush’s August 2026 US snapshot records 40 ranking keywords and estimated organic traffic of seven, down sharply from 486 keywords and 735 estimated traffic in July. The current keyword report still places ‘koh i noor beauty usa’ at position two for a collection page. However, the page sample also includes pasta and sauce products, which differ from the historical grooming brief. The mixed page subjects make it important to confirm the present catalogue before interpreting the domain as a beauty-only business.
Source: KOH-I-NOOR Beauty: monthly search history · KOH-I-NOOR Beauty: pages appearing in search · KOH-I-NOOR Beauty: search terms
Verify the present catalogue before planning recovery
A future engagement would begin by confirming the current business, important product ranges and any changes to domains or site structure. The search data alone cannot explain the sharp decline or establish why the catalogue now contains different subjects. Once that context is understood, a review could prioritize relevant product pages and measurement. The resulting plan should reflect the products and audience the business serves today.
Source: KOH-I-NOOR Beauty: monthly search history · KOH-I-NOOR Beauty: pages appearing in search · KOH-I-NOOR Beauty project history
The work in focus.
SEO services delivered with Kendra Kerr for the brand’s grooming product line.
Keyword optimization
Search-term work for the brand’s product offering.
On-page SEO
Page-level improvements supporting organic discovery.
Content strategy
A content approach intended to strengthen visibility for grooming products.
Pages appearing in search.
Koh I Noor (opens in a new tab)
3 ranking keywords appear for this page in the current United States sample.
5 estimated organic traffic · Tool estimate
Current provider snapshot retrieved 2026-09-10 · KOH-I-NOOR Beauty: pages appearing in search
Olive Facial Cleansing Oil With Extra Virgin Olive Oil Olive Squalane Vitamin E (opens in a new tab)
1 ranking keywords appear for this page in the current United States sample.
0 estimated organic traffic · Tool estimate
Current provider snapshot retrieved 2026-09-10 · KOH-I-NOOR Beauty: pages appearing in search
Olivella The Olive Hair Conditioner 250 Ml (opens in a new tab)
1 ranking keywords appear for this page in the current United States sample.
0 estimated organic traffic · Tool estimate
Current provider snapshot retrieved 2026-09-10 · KOH-I-NOOR Beauty: pages appearing in search
THE SUPPORTING DETAIL
See the evidence.
SEARCH VISIBILITY OVER TIME
Estimated organic traffic.
July 2022–August 2026 · United States database
View all 50 monthly observations
| Month | Estimated organic traffic | Organic keywords |
|---|---|---|
| Jul 2022 | 349 | 367 |
| Aug 2022 | 382 | 486 |
| Sep 2022 | 300 | 446 |
| Oct 2022 | 349 | 321 |
| Nov 2022 | 431 | 366 |
| Dec 2022 | 536 | 375 |
| Jan 2023 | 540 | 419 |
| Feb 2023 | 580 | 448 |
| Mar 2023 | 638 | 513 |
| Apr 2023 | 219 | 573 |
| May 2023 | 263 | 477 |
| Jun 2023 | 287 | 497 |
| Jul 2023 | 408 | 452 |
| Aug 2023 | 143 | 413 |
| Sep 2023 | 511 | 498 |
| Oct 2023 | 579 | 457 |
| Nov 2023 | 480 | 491 |
| Dec 2023 | 708 | 597 |
| Jan 2024 | 840 | 691 |
| Feb 2024 | 854 | 767 |
| Mar 2024 | 975 | 663 |
| Apr 2024 | 1,031 | 558 |
| May 2024 | 1,594 | 523 |
| Jun 2024 | 974 | 524 |
| Jul 2024 | 563 | 506 |
| Aug 2024 | 576 | 528 |
| Sep 2024 | 517 | 550 |
| Oct 2024 | 867 | 574 |
| Nov 2024 | 1,262 | 564 |
| Dec 2024 | 1,301 | 603 |
| Jan 2025 | 1,025 | 673 |
| Feb 2025 | 1,296 | 757 |
| Mar 2025 | 1,317 | 920 |
| Apr 2025 | 816 | 932 |
| May 2025 | 710 | 989 |
| Jun 2025 | 746 | 980 |
| Jul 2025 | 3,567 | 963 |
| Aug 2025 | 1,236 | 715 |
| Sep 2025 | 900 | 797 |
| Oct 2025 | 1,122 | 826 |
| Nov 2025 | 1,904 | 844 |
| Dec 2025 | 2,627 | 868 |
| Jan 2026 | 2,745 | 899 |
| Feb 2026 | 1,884 | 913 |
| Mar 2026 | 2,703 | 899 |
| Apr 2026 | 2,737 | 878 |
| May 2026 | 1,945 | 882 |
| Jun 2026 | 1,565 | 889 |
| Jul 2026 | 735 | 486 |
| Aug 2026 | 7 | 40 |
Project record
KOH-I-NOOR Beauty project history
The engagement and scope are drawn from our preserved client project history.
View the sourceClient website
KOH-I-NOOR Beauty website
Semrush estimate
KOH-I-NOOR Beauty: monthly search history
July 2022–August 2026 · Database: United States · Captured: 2026-09-10
Semrush estimates organic search traffic and ranking coverage for the selected regional database. The figures are not measured Analytics visits, enquiries or revenue.
The chart shows the full returned history. Engagement dates and changes in later site ownership or marketing can differ from this reporting window.
Semrush estimate
KOH-I-NOOR Beauty: pages appearing in search
Current provider snapshot retrieved 2026-09-10 · Database: United States · Captured: 2026-09-10
Semrush estimates organic search traffic and ranking coverage for the selected regional database. The figures are not measured Analytics visits, enquiries or revenue.
The provider’s current page sample may have a different update date from its monthly history.
Semrush estimate
KOH-I-NOOR Beauty: search terms
Current provider snapshot retrieved 2026-09-10 · Database: United States · Captured: 2026-09-10
Semrush estimates organic search traffic and ranking coverage for the selected regional database. The figures are not measured Analytics visits, enquiries or revenue.
Individual keyword observations range from 2026-07-19 to 2026-08-30.
YOUR NEXT PROJECT
Give product SEO a clear, current foundation.
Review your catalogue, search relevance and any website changes before choosing the next optimization priorities.
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