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Longevity supplements and wellness / Search visibility snapshot

NOVOS: organizing search demand across longevity content and products

A detailed look at our 2021 SEO work for NOVOS, combining keyword mapping, on-page improvements and link building. Current search estimates show substantial visibility across branded products, educational content and interactive tools.

Novos Labsnovoslabs.com (opens in a new tab)
Explore the project
Project period
2021
Industry
Longevity supplements and wellness
Market
New York, United States
Project focus
Keyword mapping · On-page and content work · Links and reporting

Search visibility snapshot

A closer look at the numbers.

Estimated monthly organic trafficTool estimate
28,977

Semrush’s United States database estimate for the latest returned month.

August 2026 snapshot

Semrush estimate
Ranking keywordsTool estimate
6,389

Keywords recorded in the provider’s regional search database.

August 2026 snapshot

Semrush estimate
Keywords in the top 10Tool estimate
911

241 in positions 1–3 and 670 in positions 4–10.

August 2026 snapshot

Semrush estimate

Connecting product research with educational demand

NOVOS competes in a search environment where people investigate ingredients, compare products and read about longevity before considering a purchase. The project paired commercial intent with educational discovery. Its historical brief identified competitors including Elysium Health and TruNiagen, and organized topics around NMN and NAD-related supplements, ingredient explainers, anti-aging topics, product comparisons and broader longevity questions. The objective was a coherent content structure that could serve those different intentions.

Source: Preserved client project account

A documented program across roughly 50 pages

Our 2021 work included advanced keyword research, a mapping document covering more than 30 core terms, on-page optimization across approximately 50 pages and more than 20 content opportunities. Titles, descriptions, headings, image text, internal links and structured data were part of the documented WordPress and WooCommerce work. Link building and weekly reporting supported the program. The archived account reports early ranking improvements within six weeks and more than doubled organic traffic, with a temporary design-upgrade disruption.

Source: Preserved client project account · Traffic chart preserved with the NOVOS project · Backlink chart preserved with the NOVOS project

Current visibility extends beyond product pages

Semrush’s August 2026 US snapshot shows 6,389 ranking keywords, including 241 in the top three, and estimated organic traffic of 28,977. The current page report highlights the homepage, NOVOS Core, FaceAge, the biological-age test and NOVOS Boost. Brand terms rank strongly, while ‘age calculator by photo’ at position eight illustrates a separate discovery route through an interactive tool. These are meaningful visibility assets, although estimated traffic is 27.99% below August 2025.

Source: Novos Labs: monthly search history · Novos Labs: pages appearing in search · Novos Labs: search terms

Measure the contribution of each content route

A future phase could distinguish product-intent visitors from people using tools or reading educational material, and examine how each group reaches a relevant product or enquiry. That would help prioritize commercial value alongside reach. Product purchases, relevant enquiries and use of educational tools serve different purposes; measuring those journeys separately would make the next content priorities clearer.

Source: Novos Labs: pages appearing in search · Preserved client project account

The work in focus.

Keyword strategy, on-page optimization, content planning, link building and reporting for NOVOS.

01

Keyword mapping

More than 30 core keywords, expanded into product, ingredient, comparison and educational topic groups.

02

On-page and content work

Optimization across approximately 50 blog and product pages, plus more than 20 content opportunities.

03

Links and reporting

Backlink outreach and weekly activity and keyword reporting.

Pages appearing in search.

THE SUPPORTING DETAIL

See the evidence.

SEARCH VISIBILITY OVER TIME

Estimated organic traffic.

July 2022–August 2026 · United States database

Novos Labs: Semrush estimated organic traffic50 observations from Jul 2022 to Aug 2026. Estimated monthly organic traffic starts at 14,742, ends at 28,977 and reaches a maximum of 42,645. United States database. The table below contains every observation.012.5K25K37.5K50KJul 2022Nov 2023Apr 2025Aug 2026
Chart drawn from Semrush monthly estimates. 50 observations from Jul 2022 to Aug 2026. Estimated monthly organic traffic starts at 14,742, ends at 28,977 and reaches a maximum of 42,645. United States database. These are the provider’s estimates, not measured Analytics visits or leads. Source and method
View all 50 monthly observations
Full available series · United States · July 2022–August 2026
MonthEstimated organic trafficOrganic keywords
Jul 202214,7429,447
Aug 202215,24810,636
Sep 202216,67211,509
Oct 202218,14210,261
Nov 202217,06910,199
Dec 202217,10012,137
Jan 202320,23714,333
Feb 202314,47516,407
Mar 202315,36214,701
Apr 202314,38217,776
May 202313,07317,238
Jun 202312,78719,983
Jul 202313,28318,898
Aug 202312,79717,712
Sep 202310,64015,145
Oct 202314,08812,299
Nov 202310,7118,584
Dec 202312,0056,951
Jan 202414,6686,861
Feb 202415,0657,232
Mar 202414,8677,485
Apr 202416,1157,737
May 202422,7777,382
Jun 202423,3047,328
Jul 202425,6466,843
Aug 202430,7346,533
Sep 202431,2516,194
Oct 202433,5616,674
Nov 202432,7865,993
Dec 202432,4166,414
Jan 202532,8646,941
Feb 202535,9605,805
Mar 202536,8566,280
Apr 202537,7837,006
May 202537,3227,103
Jun 202539,6706,881
Jul 202540,5487,833
Aug 202540,2426,380
Sep 202541,7766,815
Oct 202541,2776,790
Nov 202538,5827,068
Dec 202537,7157,199
Jan 202641,4348,039
Feb 202642,6458,829
Mar 202639,0697,538
Apr 202639,9186,095
May 202622,2426,118
Jun 202639,0226,151
Jul 202637,3946,398
Aug 202628,9776,389

Semrush estimate

Novos Labs: monthly search history

July 2022–August 2026 · Database: United States · Captured: 2026-09-10

Semrush estimates organic search traffic and ranking coverage for the selected regional database. The figures are not measured Analytics visits, enquiries or revenue.

The chart shows the full returned history. Engagement dates and changes in later site ownership or marketing can differ from this reporting window.

Semrush estimate

Novos Labs: pages appearing in search

Current provider snapshot retrieved 2026-09-10 · Database: United States · Captured: 2026-09-10

Semrush estimates organic search traffic and ranking coverage for the selected regional database. The figures are not measured Analytics visits, enquiries or revenue.

The provider’s current page sample may have a different update date from its monthly history.

Semrush estimate

Novos Labs: search terms

Current provider snapshot retrieved 2026-09-10 · Database: United States · Captured: 2026-09-10

Semrush estimates organic search traffic and ranking coverage for the selected regional database. The figures are not measured Analytics visits, enquiries or revenue.

Individual keyword observations range from 2026-07-23 to 2026-09-07.

Project record

Traffic chart preserved with the NOVOS project

Chart axis: September 2023–August 2025; capture date not recorded

Historical monthly organic traffic chart archived with the NOVOS case studyOpen full-size screenshot
The original NOVOS case included this traffic chart with month labels from September 2023 to August 2025. The cropped image does not display the domain, country or exact capture date, so its figures remain archived project context rather than independently verified NOVOS measurements.

Preserved from the original client case study. This is an archived image, not a newly captured report.

The chart does not establish that the website design change caused a traffic movement. No metric card should be generated from this image.

View the source

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