SE Rank ProDigital Growth Partners

Dentistry / Search visibility snapshot

Smiling Dental: connecting local search with patient intent

Our 2021 SEO engagement focused on local visibility, keyword targeting and website content. Current Canadian search estimates show recognizable local brand demand and a useful foundation for deeper treatment-page discovery.

Smiling Dentalsmilingdental.ca (opens in a new tab)
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Project period
2021
Industry
Dentistry
Market
Ancaster, Ontario, Canada
Project focus
Local search optimization · Keyword and content improvements

Search visibility snapshot

A closer look at the numbers.

Estimated monthly organic trafficTool estimate
805

Semrush’s Canada database estimate for the latest returned month.

August 2026 snapshot

Semrush estimate
Ranking keywordsTool estimate
584

Keywords recorded in the provider’s regional search database.

August 2026 snapshot

Semrush estimate
Keywords in the top 10Tool estimate
59

10 in positions 1–3 and 49 in positions 4–10.

August 2026 snapshot

Semrush estimate

A practice needs to answer more than its name

For Smiling Dental, local search connects several stages of a patient’s decision. Some people already know the practice and need its location or team; others begin with a broader search for a dentist or a particular treatment. A strong website makes those routes easy to follow, with useful practice information and service content that helps a prospective patient decide whether to take the next step.

Source: Smiling Dental project history · Smiling Dental: pages appearing in search

The 2021 SEO engagement

We worked with Dr. Michael Ling in 2021 on SEO services for Smiling Dental. The engagement focused on local search performance, strategic keyword targeting and content improvements. These areas supported the practice’s goal of reaching relevant prospective patients through organic search. The emphasis was on matching the website to the searches its audience made, while presenting a clearer picture of the practice and the services people could explore.

Source: Smiling Dental project history

Local brand searches lead the current picture

Semrush’s August 2026 Canada snapshot shows 584 ranking keywords and estimated organic traffic of 805, compared with 486 keywords and 702 estimated traffic in August 2025. The current keyword report places ‘smile dental ancaster’ and ‘smiling dental ancaster’ at position one. The homepage dominates the page sample, while the team, locations and Ancaster cosmetic-dentistry pages also appear. A separate ‘dentist near me’ row sits at position 17, offering a useful non-brand topic to examine alongside treatment searches.

Source: Smiling Dental: monthly search history · Smiling Dental: pages appearing in search · Smiling Dental: search terms

Build beyond branded discovery

The annual estimate is positive, although August traffic remains below the 1,117 estimate recorded in December 2025. A future phase could examine how treatment and location pages contribute to new-patient enquiries, rather than relying mainly on searches for the practice’s name. Appointment submissions and calls would need direct measurement. Those measures would help the practice see which search journeys lead to meaningful patient contact.

Source: Smiling Dental: monthly search history

The work in focus.

SEO services delivered with Dr. Michael Ling, focused on local search and content.

01

Local search optimization

Work aimed at improving how the practice appeared in relevant local searches.

02

Keyword and content improvements

Strategic keyword targeting and website content improvements.

Pages appearing in search.

THE SUPPORTING DETAIL

See the evidence.

SEARCH VISIBILITY OVER TIME

Estimated organic traffic.

July 2022–August 2026 · Canada database

Smiling Dental: Semrush estimated organic traffic50 observations from Jul 2022 to Aug 2026. Estimated monthly organic traffic starts at 434, ends at 805 and reaches a maximum of 1,604. Canada database. The table below contains every observation.05001K1.5K2KJul 2022Nov 2023Apr 2025Aug 2026
Chart drawn from Semrush monthly estimates. 50 observations from Jul 2022 to Aug 2026. Estimated monthly organic traffic starts at 434, ends at 805 and reaches a maximum of 1,604. Canada database. These are the provider’s estimates, not measured Analytics visits or leads. Source and method
View all 50 monthly observations
Full available series · Canada · July 2022–August 2026
MonthEstimated organic trafficOrganic keywords
Jul 2022434181
Aug 2022446237
Sep 2022458169
Oct 2022503175
Nov 2022457172
Dec 2022489187
Jan 2023516175
Feb 2023450213
Mar 2023500305
Apr 2023522383
May 2023581402
Jun 2023573399
Jul 2023613408
Aug 2023560457
Sep 2023605375
Oct 2023635430
Nov 2023786466
Dec 2023753463
Jan 2024618394
Feb 2024354399
Mar 2024514412
Apr 2024666451
May 20241,069478
Jun 2024967457
Jul 2024960464
Aug 20241,053480
Sep 2024918533
Oct 2024701583
Nov 20241,199667
Dec 20241,604553
Jan 2025707481
Feb 2025705520
Mar 2025627443
Apr 2025683438
May 2025638436
Jun 2025601438
Jul 2025671448
Aug 2025702486
Sep 2025852593
Oct 2025846594
Nov 2025889620
Dec 20251,117686
Jan 20261,079760
Feb 20261,109720
Mar 2026971569
Apr 2026853605
May 2026880629
Jun 2026673635
Jul 2026637660
Aug 2026805584

Project record

Smiling Dental project history

The engagement and scope are drawn from our preserved client project history.

View the source

Semrush estimate

Smiling Dental: monthly search history

July 2022–August 2026 · Database: Canada · Captured: 2026-09-10

Semrush estimates organic search traffic and ranking coverage for the selected regional database. The figures are not measured Analytics visits, enquiries or revenue.

The chart shows the full returned history. Engagement dates and changes in later site ownership or marketing can differ from this reporting window.

Semrush estimate

Smiling Dental: pages appearing in search

Current provider snapshot retrieved 2026-09-10 · Database: Canada · Captured: 2026-09-10

Semrush estimates organic search traffic and ranking coverage for the selected regional database. The figures are not measured Analytics visits, enquiries or revenue.

The provider’s current page sample may have a different update date from its monthly history.

Semrush estimate

Smiling Dental: search terms

Current provider snapshot retrieved 2026-09-10 · Database: Canada · Captured: 2026-09-10

Semrush estimates organic search traffic and ranking coverage for the selected regional database. The figures are not measured Analytics visits, enquiries or revenue.

Individual keyword observations range from 2026-07-24 to 2026-09-06.

YOUR NEXT PROJECT

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