SE Rank ProDigital Growth Partners

Footwear / Search visibility snapshot

The Humble Soles: focused SEO for a small footwear brand

Keyword research, on-page optimization and content strategy for The Humble Soles in 2020, focused on relevant discovery for a specialist sustainable-footwear brand.

The Humble Soleswww.thehumblesoles.com (opens in a new tab)
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Project period
2020
Industry
Footwear
Market
United States
Project focus
Keyword research · On-page optimization · Content strategy

Search visibility snapshot

A closer look at the numbers.

Estimated monthly organic trafficTool estimate
40

Semrush’s United States database estimate for the latest returned month.

August 2026 snapshot

Semrush estimate
Ranking keywordsTool estimate
19

Keywords recorded in the provider’s regional search database.

August 2026 snapshot

Semrush estimate
Keywords in the top 10Tool estimate
2

1 in positions 1–3 and 1 in positions 4–10.

August 2026 snapshot

Semrush estimate

A specialist brand needs the right kind of reach

The Humble Soles project focused on a sustainable footwear brand with an emphasis on handmade children’s footwear in the engagement brief. For a smaller retailer, search success depends on reaching people with an appropriate product need. Brand discovery matters, but useful collection and product pages also need to explain what makes the offering relevant. A small, well-matched audience can be more meaningful than broad traffic with little buying intent.

Source: The Humble Soles project history

Research, on-page work and content planning

In 2020, we worked with Ashlyn Cruz on keyword research, on-page optimization and content strategy for The Humble Soles. The aim was to strengthen organic relevance and help the brand’s products become easier to discover. Research and content planning gave the project a shared focus: the product needs that mattered to its intended audience.

Source: The Humble Soles project history

A modest brand-led search footprint

Semrush’s August 2026 US snapshot records 19 ranking keywords and estimated organic traffic of 40, compared with four keywords and estimated traffic of nine in August 2025. The increase represents a small, primarily branded search footprint. ‘Humble soles’ appears at position one and supplies the estimated traffic in the current keyword sample. The homepage leads the page report, while the sandals collection and individual product pages appear with zero estimated traffic.

Source: The Humble Soles: monthly search history · The Humble Soles: pages appearing in search · The Humble Soles: search terms

Develop product discovery with a measurable purpose

A future phase could review the strongest product categories, how clearly pages describe the intended buyer and whether the site answers practical purchase questions. Search Console and ecommerce reporting would help distinguish relevant discovery from brand-name navigation. Current visibility is also below the March 2026 traffic estimate of 53, so recent performance is not a straight upward line. Product-level measurement would help distinguish people browsing the range from those ready to buy.

Source: The Humble Soles: monthly search history · The Humble Soles: pages appearing in search

The work in focus.

SEO services delivered with Ashlyn Cruz for a sustainable footwear brand.

01

Keyword research

Search research around the brand and its footwear offering.

02

On-page optimization

Page-level SEO improvements supporting relevant discovery.

03

Content strategy

Content planning for the brand’s audience and product themes.

Pages appearing in search.

THE SUPPORTING DETAIL

See the evidence.

SEARCH VISIBILITY OVER TIME

Estimated organic traffic.

July 2022–August 2026 · United States database

The Humble Soles: Semrush estimated organic traffic50 observations from Jul 2022 to Aug 2026. Estimated monthly organic traffic starts at 369, ends at 40 and reaches a maximum of 389. United States database. The table below contains every observation.0100200300400Jul 2022Nov 2023Apr 2025Aug 2026
Chart drawn from Semrush monthly estimates. 50 observations from Jul 2022 to Aug 2026. Estimated monthly organic traffic starts at 369, ends at 40 and reaches a maximum of 389. United States database. These are the provider’s estimates, not measured Analytics visits or leads. Source and method
View all 50 monthly observations
Full available series · United States · July 2022–August 2026
MonthEstimated organic trafficOrganic keywords
Jul 2022369114
Aug 202234182
Sep 202231690
Oct 2022309104
Nov 2022347119
Dec 2022341122
Jan 2023364145
Feb 2023284160
Mar 2023252135
Apr 2023249171
May 2023248179
Jun 2023271226
Jul 2023268126
Aug 2023306116
Sep 202313832
Oct 202336768
Nov 202337281
Dec 2023381117
Jan 202417957
Feb 202437868
Mar 202438494
Apr 202438996
May 202430234
Jun 202432034
Jul 202410635
Aug 20248432
Sep 20246725
Oct 20244826
Nov 20243612
Dec 2024226
Jan 2025294
Feb 2025171
Mar 2025193
Apr 2025216
May 2025416
Jun 2025175
Jul 202593
Aug 202594
Sep 202596
Oct 202596
Nov 202596
Dec 2025409
Jan 20264012
Feb 20264520
Mar 20265327
Apr 20265119
May 20261318
Jun 20261323
Jul 20264124
Aug 20264019

Project record

The Humble Soles project history

The engagement and scope are drawn from our preserved client project history.

View the source

Semrush estimate

The Humble Soles: monthly search history

July 2022–August 2026 · Database: United States · Captured: 2026-09-10

Semrush estimates organic search traffic and ranking coverage for the selected regional database. The figures are not measured Analytics visits, enquiries or revenue.

The chart shows the full returned history. Engagement dates and changes in later site ownership or marketing can differ from this reporting window.

Semrush estimate

The Humble Soles: pages appearing in search

Current provider snapshot retrieved 2026-09-10 · Database: United States · Captured: 2026-09-10

Semrush estimates organic search traffic and ranking coverage for the selected regional database. The figures are not measured Analytics visits, enquiries or revenue.

The provider’s current page sample may have a different update date from its monthly history.

Semrush estimate

The Humble Soles: search terms

Current provider snapshot retrieved 2026-09-10 · Database: United States · Captured: 2026-09-10

Semrush estimates organic search traffic and ranking coverage for the selected regional database. The figures are not measured Analytics visits, enquiries or revenue.

Individual keyword observations range from 2026-07-24 to 2026-08-29.

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