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Wine and beverages / Search visibility snapshot

Wine Butler: a local-search project with a historical visibility story

Our 2024 work for Wine Butler focused on website structure, keyword targeting and local SEO. Historical search estimates provide context, while the latest data calls for a fresh visibility review.

Wine Butlerwinebutler.ca (opens in a new tab)
Explore the project
Project period
2024
Industry
Wine and beverages
Market
Toronto, Ontario, Canada
Project focus
Site structure · Keyword targeting · Local SEO

Search visibility snapshot

A closer look at the numbers.

Estimated monthly organic trafficTool estimate
0

Semrush’s Canada database estimate for the latest returned month.

August 2026 snapshot

Semrush estimate
Ranking keywordsTool estimate
0

Keywords recorded in the provider’s regional search database.

August 2026 snapshot

Semrush estimate
Keywords in the top 10Tool estimate
0

0 in positions 1–3 and 0 in positions 4–10.

August 2026 snapshot

Semrush estimate

The business and its search audience

A local wine business needs to connect with customers who are choosing both a product and a place to buy it. The website has to explain the offering clearly, make location information easy to find and help visitors decide what to do next. Wine Butler’s project combined that local context with the broader task of organising its website around relevant search demand.

The work we carried out

We worked with Mark Whalen in 2024 on website structure, keyword targeting and local SEO. The project focused on making the business easier to discover through search and improving the relevance of its website. Local discovery and on-site information served the same customer decision: understanding the offering and finding the right way to contact or visit the business.

What the search review reveals

The 2024 monthly history rises from 1,884 estimated Canadian organic visits in January to 2,568 in December. The wider series reaches 3,472 in April 2026, then shows zero in the latest August snapshot; the current pages report returns no rows. That sharp change needs investigation before drawing conclusions about the business itself. Historical growth cannot stand in for evidence of current rankings or customer enquiries.

A practical next phase

The next practical step would be to verify the active website, any domain changes and its current indexation, then reconcile the external estimates with Search Console and analytics where available. Once the baseline is clear, location information, customer questions and the main buying journey can be prioritised. A refreshed project should measure calls, directions or enquiries explicitly, so renewed search visibility has a meaningful commercial context.

The work in focus.

Website structure, keyword targeting and local SEO for Wine Butler.

01

Site structure

SEO attention to the website’s organisation.

02

Keyword targeting

Refinement of relevant search terms.

03

Local SEO

Search optimisation with a local business focus.

THE SUPPORTING DETAIL

See the evidence.

SEARCH VISIBILITY OVER TIME

Estimated organic traffic.

July 2022–August 2026 · Canada database

Wine Butler: Semrush estimated organic traffic50 observations from Jul 2022 to Aug 2026. Estimated monthly organic traffic starts at 3,090, ends at 0 and reaches a maximum of 3,472. Canada database. The table below contains every observation.01K2K3K4KJul 2022Nov 2023Apr 2025Aug 2026
Chart drawn from Semrush monthly estimates. 50 observations from Jul 2022 to Aug 2026. Estimated monthly organic traffic starts at 3,090, ends at 0 and reaches a maximum of 3,472. Canada database. These are the provider’s estimates, not measured Analytics visits or leads. Source and method
View all 50 monthly observations
Full available series · Canada · July 2022–August 2026
MonthEstimated organic trafficOrganic keywords
Jul 20223,0901,415
Aug 20223,3241,441
Sep 20223,1681,513
Oct 20223,2371,705
Nov 20222,8261,484
Dec 20222,6651,360
Jan 20232,7971,174
Feb 20232,7451,243
Mar 20232,7421,245
Apr 20232,5581,243
May 20232,2661,199
Jun 20231,9021,413
Jul 20231,8111,376
Aug 20231,6681,426
Sep 20231,4101,356
Oct 20231,5281,533
Nov 20231,5491,599
Dec 20231,6521,491
Jan 20241,8841,603
Feb 20241,8371,757
Mar 20241,9741,883
Apr 20241,9642,047
May 20242,1991,860
Jun 20242,3601,845
Jul 20242,5871,774
Aug 20242,5831,816
Sep 20242,8231,900
Oct 20242,8622,041
Nov 20242,7382,064
Dec 20242,5682,159
Jan 20252,6332,375
Feb 20252,6002,443
Mar 20252,6052,323
Apr 20252,6262,468
May 20252,3822,224
Jun 20252,7592,262
Jul 20252,7962,395
Aug 20252,7442,056
Sep 20253,2302,004
Oct 20253,1822,009
Nov 20253,2162,015
Dec 20253,0202,128
Jan 20263,0782,298
Feb 20263,3292,409
Mar 20263,2712,503
Apr 20263,4722,601
May 20263,4012,632
Jun 20263,0781,736
Jul 202634297
Aug 202600

Project record

Wine Butler project history

The engagement and scope are drawn from our preserved client project history.

View the source

Semrush estimate

Wine Butler: monthly search history

July 2022–August 2026 · Database: Canada · Captured: 2026-09-10

Semrush estimates organic search traffic and ranking coverage for the selected regional database. The figures are not measured Analytics visits, enquiries or revenue.

The chart shows the full returned history. Engagement dates and changes in later site ownership or marketing can differ from this reporting window.

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