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Explore Success Stories with Our Ottawa-Based Clients
At SE Rank Pro, we provide impactful SEO services for brands globally, yet our experience with Ottawa-based businesses ensures a nuanced approach to this market. With a track record of delivering tangible results locally, you can trust us to navigate Ottawa’s digital landscape effectively. Partner with us for a free website analysis, and see how our expertise can help your brand stand out in Ottawa and beyond. SE Rank Pro is where your vision meets our commitment to SEO excellence.
Equator Coffee Roasters SEO Enhancement
Client: Equator Coffee Roasters
Project Duration: November 2022 – February 2023
Director of Sales + Marketing Contact: Preston Stringer
Project Overview
Equator Coffee Roasters, known for its commitment to ethical sourcing and organic growth, lives by the motto: “We believe the world is a better place with coffee that is sourced ethically and grown organically. At Equator, coffee is more than just a beverage; it is a way of changing the world.”
Our role in supporting Equator’s mission was to implement an on-site SEO strategy that aligned with these values, enhancing their visibility and reach to eco-conscious audiences.
Scope of Work
- On-Site SEO Setup: We performed a comprehensive on-site SEO setup, focusing on optimizing website elements to boost organic search performance.
- Keyword Mapping: Implemented strategic keyword mapping to ensure each page targeted the most relevant search terms. This was crucial in aligning Equator’s mission with the search behaviors of environmentally-minded coffee lovers.
- Off Page SEO: We were doing off page SEO as the final phase before the contract got completed.
Results
By focusing on targeted keyword optimization and on-site enhancements, Equator Coffee Roasters’ website now receives approximately:
- 150 daily clicks from organic search
- 350 daily clicks overall (from all channels, including direct, paid, social, and email sources)
Project Outcome
The project was successfully completed by February 2023. Since then, Equator Coffee Roasters has continued to benefit from the improvements made during this collaboration. The measurable increase in organic traffic and overall clicks has allowed them to broaden their impact and share their message of ethical, organic coffee on a larger scale.
Our Understanding of Ottawa’s Business Landscape
At SE Rank Pro, we bring more than just SEO expertise; we bring a profound understanding of Ottawa’s economy and its unique landscape for growth and innovation. Ottawa’s diverse economy, powered by its strengths in life sciences, technology, digital media, communications, and clean technology, has solidified its role as one of Canada’s top hubs for cutting-edge developments. Here’s a look at some of the key sectors shaping Ottawa’s dynamic business environment.
Ottawa: A Hub for Innovation and Industry
Ottawa is a powerhouse in technology, hosting global giants such as Microsoft, Oracle, and IBM, alongside innovative local successes like Shopify. This vibrant tech ecosystem is a hub for Software-as-a-Service (SaaS), data analytics, and artificial intelligence, making Ottawa an ideal location for tech-driven businesses. The city supports growth with initiatives like L-SPARK, Canada’s first SaaS accelerator, which helps tech startups scale from local beginnings to global success. With this strong ecosystem, Ottawa has emerged as a North American leader in tech innovation, with many local companies making significant impacts in public markets.
The Capital Advantage: Unmatched Access and Opportunity
As the capital city and a G7 member, Ottawa provides businesses with unparalleled access to policymakers, federal agencies, and research institutions. This close connection to government resources, regulatory bodies, and funding opportunities gives Ottawa-based businesses a unique advantage that few other cities can offer. Companies in Ottawa are strategically positioned to gain from insights and collaborative opportunities that come from close proximity to these pivotal institutions.
A High Quality of Life and Business-Friendly Environment
Ottawa blends a high quality of life with a supportive business environment. Known for affordable living, top-rated healthcare, and ample green spaces, the city offers an ideal setting for professionals and families alike. Ottawa is also home to a highly educated workforce, with a significant percentage specializing in STEM fields and a strong base of bilingual talent, making it an excellent location for companies seeking skilled professionals in science, technology, and innovation.
Why We Understand Ottawa Business
At SE Rank Pro, we leverage our understanding of Ottawa’s unique business ecosystem to deliver SEO strategies that align with local economic dynamics and growth potential. We know what drives this city’s diverse economy, and we use this knowledge to create campaigns that help Ottawa-based businesses reach their audience effectively and stand out in their markets. With this deep-rooted understanding, SE Rank Pro is ready to help your business grow in Ottawa’s thriving landscape.
Meet Our Team
Bhupinder Thakur
Founder
SE Rank Pro, formerly known as SEO Talkers, stands as a testament to the visionary leadership and SEO expertise of its founder, Bhupinder Thakur. Bhupinder embarked on his digital marketing journey in 2008, quickly distinguishing himself as a skilled SEO strategist. His adept understanding of both foundational and advanced SEO techniques enabled him to propel websites to the forefront of search engine rankings, driving significant organic growth.
In 2011, leveraging his extensive experience and entrepreneurial spirit, Bhupinder founded SEO Talkers. Under his guidance, the company flourished, delivering a decade of successful SEO campaigns marked by a commitment to innovation and excellence. Recognizing the evolving needs of the digital landscape, Bhupinder rebranded the company to SE Rank Pro, reflecting a broader focus on comprehensive digital marketing solutions. His leadership continues to inspire and drive the team towards achieving new heights in the competitive world of SEO and digital marketing.
Raman Thakur
Co - Founder
Raman Thakur, co-founder of SE Rank Pro, boasts a rich background in diverse industries, including health, e-commerce, entertainment, and travel. His expertise in these sectors enables him to craft SEO strategies that meet specific market demands and enhance customer engagement. In health, he focuses on increasing visibility for essential services, while in e-commerce, his strategies boost online visibility and sales. His approach in entertainment optimizes content for viewer preferences, and in travel, he improves booking conversions through targeted marketing campaigns. Raman’s varied experience ensures SE Rank Pro delivers effective, industry-specific digital marketing solutions.
Anu Thakur
Co - Founder
Anu is a computer engineer with a diploma in Android development and works full-time with SE Rank Pro. She expertly handles client queries, generates comprehensive SEO audit reports, and is skilled in writing high-quality, SEO-friendly content. With a deep understanding of SEO practices, Anu is a valuable asset to the team. She is also an excellent guide for those looking to get started with entry-level SEO, offering the best advice to help kick-start successful SEO campaigns. Her dedication and diverse expertise make her an essential contributor to the success of every project.
Why Hire SE Rank Professionals?
SE Rank Pro stands out from the rest because of its transparency. Our holistic SEO approach blends innovation, experience and advanced tools to offer tailored solutions for every small to large businesses.
Recognition
At SE Rank Professionals, our distinguished presence on Upwork showcases a wealth of positive reviews and client testimonials. Businesses can readily verify our expertise and success in SEO through our detailed Upwork profiles. This recognition is a testament to our commitment to excellence and client satisfaction in every project we undertake.
Certifications
Our team holds a range of industry-recognized certifications, prominently displayed on our Upwork profiles. These certifications cover essential SEO and digital marketing tools and techniques, ensuring we’re always equipped with the latest knowledge and skills to boost your business’s online presence effectively.
SEO Tool Proficiency
SE Rank Professionals excel in utilizing top-tier SEO tools, including Ahrefs, SEMrush, Google Analytics, Moz, Slack, and Hubstaff. This expertise allows us to deliver precise analytics, thorough keyword research, and effective SEO strategies that are tailor-made for your business’s unique needs.
Holistic SEO
With 14 years of experience, we adhere strictly to safe and spam-free practices, focusing solely on sustainable, white hat SEO techniques. We understand that shortcuts do not lead to long-term success. Our holistic approach ensures that your SEO foundation is solid, ethical, and designed for enduring success.
Adaptability to Algorithm Changes
SE Rank Professionals have a proven track record of successfully navigating through various major algorithm updates, including Panda, Penguin, and RankBrain, up to the latest Helpful Content updates. Our commitment to white hat SEO ensures that we adapt seamlessly to changes, maintaining your site’s integrity and ranking.
Weekly Reporting
Transparency is central to our work ethic. We provide detailed monthly progress reports through online sheets, complete with explanations to keep you informed every step of the way. Additionally, we are available for meetings and can provide recorded video tutorials and further explanations as needed, ensuring you are fully aligned with our SEO efforts.